posted at 19:50
Author: Kurt Wagner
11% of the #NoFilter Pics on Instagram Are Posers
Turns out that 11% of photos using the #nofilter hashtag on Instagram actually have a filter, a percentage that adds up to roughly 8.6 million photos. The data was pulled by Spredfast, a social-media marketing company and Facebook ad partner that gathered the information from the social network's public API. This API information includes filter data, and Spredfast tested the last 100,000 images that included the #nofliter hashtag to get a sample from the platform. The most popular filter choice for #nofilter liars: Amaro, a filter that brightens the center of the picture. Roughly 15% of the fake #nofilter photos were actually using Amaro. Other popular #nofilter choices included Valencia and X-Pro II. Spredfast isn't the only group to notice an abundance of fraudulent #nofilter users. A Tumblr blog called "Filter Fakers" includes a feed of fake #nofilter photos, and even offers a "Fake Catcher," where people can upload an Instagram URL to see if a photo is truly filter-free. We put a few #nofilter users to the test, and nailed a few frauds, including a group of muscle men, a stoic couple wearing sunglasses and a scenic look at the Tennessee countryside.

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