posted at 10:00
Author: Ross Rubin
Sun, 29 Jun 2014 16:51:04 +0000
As Androids reach expands, Google attracts fewer pioneer partners
The company set up the spread of its forthcoming Android "L" update by talking about how it had made the platform prettier, faster and smarter. Google has claimed its targets for this quiver of new features with Android Wear, Android Auto and Android TV - a progression of devices from the smallest screen to the largest ones in consumers' lives. Microsoft, in contrast, has had success in the living room with Xbox, which it has opened up to select Windows apps in the similar way that Google seems to be dancing around putting Android apps on Chrome OS. And then there's the question of implementation and adoption. Unlike when Apple reveals a vertically integrated product, the ultimate experience of these Android extensions will depend in part upon the devices that support them. Google has done a great job anticipating these kinds of interactions particularly as it implements more intelligence in the kinds of notifications Android surfaces to users' attention. Google originally announced its intentions to bring Android to cars back in January at CES, where it kicked off the Open Automotive Alliance with dozens of partners. Roid TV. The second coming of Google TV is now embraced by the Android team since it has a more sensible, if less ambitious, message. In short, the response to Android's new initiatives has been broad where the commitment is low and shallow where the commitment is high.

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