posted at 18:50
Author: Kurt Wagner
Twitter Buy Now Button Appears for First Time
A new "Buy now" button appeared on multiple tweets Monday, all of which included products that link back to a shopping site called Fancy. The tweets were first discovered by tech-news site Recode, and the while the buttons appear in both the Timeline and expanded-tweet view, nothing happens when you actually click on the button. The button only appears on mobile, and doesn't appear on Twitter's web version. Twitter did not immediately respond to Mashable's request for comment, although this isn't the first time a "Buy now" button has been rumored for the service. A Wall Street Journal report from April claimed that multiple ad types were on the way for Twitter, including shoppable Twitter ads. The "Buy now" button appears to be similar to the "Download" button that shows up in app-install ads. Adding purchasing functionalities to Timeline seems like an obvious win for Twitter. Users are familiar with both ads and image previews by now, so the addition of a "Buy now" button wouldn't be very disruptive.

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