posted at 00:50
Author: Dean Takahashi
Wed, 30 Jul 2014 07:01:28 +0000
Chartboost partners with Chinas Chukong Technologies to take game monetization global
Chartboost, which helps mobile developers monetize their games, is expanding its global reach in an alliance with China's Chukong Technologies. "The combination of Chartboost's tools and our local market expertise will provide a premier monetization solution for the millions of China-based app developers." China's mobile game market is expected to be worth more than $3 billion by the end of 2014, according to market researchers. In contrast to Western markets, where the Apple App Store and Google Play Store are the dominant platforms, the Chinese mobile market has more than 200 different app stores for developers. In such a fragmented market, Chartboost believes it can make a difference for developers. "There are enormous opportunities in emerging mobile markets, and this partnership is the first step in a larger global strategy for Chartboost," said CEO of Chartboost Maria Alegre in a statement. "Working together with Chukong, we can empower Chinese app developers to get the exposure and data they need in the fastest-growing mobile market in the world." Chartboost empowers developers to find new players and monetize their games, by providing them with the tools and analytics to make smarter decisions.

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