posted at 05:00
Author Name: Caroline Moss
Lands End Science-Themed Attire For Girls
Lands' End.Retailer Lands' End has announced it will begin selling science-themed attire geared towards girls after one mom's Facebook note to the company went viral. Lands' End sells space and science tees for boys, but not for girls. The boys' options include realistic images of planets and our solar system, labeled diagrams of sharks and dinosaurs, and a "NASA Crew" tee design that she immediately declared to be "The coolest shirt ever." We immediately flipped forward in your catalog to find the equivalent shirts in girls' sizes. When we got to the available t-shirt designs for girls on page 56, instead of science-themed art, we were treated to sparkly tees with rhinestones, non-realistic looking stars, and a design featuring a dog dressed like a princess and wearing a tutu. Lots of her friends that are girls love science, too. Lands' End corporate, how should I respond to my daughter's question? In 2014, why are you selling "Mighty" tees for boys and "Adorable" tees for girls? You asked, we listened - take a look at our brand-new girls' science tees.

Posts Archive