posted at 20:51
Author: Larry Zhou
Thu, 31 Jul 2014 03:00:58 +0000
LinkedIns mobile profile revamp is a milestone. Now its really serious about mobile
With 43 percent of Web traffic coming from mobile devices, LinkedIn is a fan of mobile. A new look for mobile profiles is the latest proof that LinkedIn wants to look its best on mobile phones and tablets. "It's actually the first time that we are launching something on phone and tablet simultaneously and on mobile specifically first for our entire company, instead of desktop," Kiran Prasad, LinkedIn's senior director of engineering, said in an interview with VentureBeat. Twitter's latest earnings statement shows that Twitter has been enjoying a huge increase in mobile users and mobile ad revenue. The new profile of profiles is the byproduct of the collaboration between LinkedIn's mobile team and its profile team. All engineers at LinkedIn are receiving mobile training. What's more, the profile layout on the mobile app is optimized for each LinkedIn user. "Based on the degree of separation that you have with the LinkedIn member, we want to put the most relevant piece of LinkedIn information right on the top," Aarthi Jayaram, LinkedIn's engineering manager for mobile, told VentureBeat.

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