posted at 19:50
Author: John Koetsier, VB Insight
Wed, 30 Jul 2014 02:14:13 +0000
New marketing tech analyzes 10,000+ lead sources to show where your best customers come from
"CertainSource Acquire is the first to offer B2C marketers what companies like Salesforce, Marketo, and Eloqua offer B2B brands." In a way, it's somewhat similar to what Beckon is doing in terms of providing a single dashboard for marketing data, except just focused around leads. Above: Marketers can track their cost per acquisition over leading channels. Modern marketers are sourcing leads from social channels, as well as display ads, mobile ads, email marketing campaigns, and pay-per-click search ads. "Within six months, using CertainSource Acquire, marketers see upwards of 85 percent of their total customer prospects coming from top-performing lead sources," Rosen says. According to CertainSource, Acquire works "Synergistically" with email marketing services as well as cross-channel marketing services like Responsys, ExactTarget, SilverPop, Experian, Epsilon, StrongView and others. Silverpop is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more, with ChiefDigitalOfficer.

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