posted at 20:50
Author: Mic Wright, Tech City News
Thu, 31 Jul 2014 03:45:57 +0000
Stop being fooled by collaborative consumption: Sharing isnt caring
Labelling companies such as AirBnB, Uber and TaskRabbit as "The sharing economy" is one of the finest and most deceptive bits of branding of the past few years. Companies in the sharing economy thrive on the impression that they are cutting out the middle man, that their services simply connect people with a need to people with excess capacity for sale. The changes to TaskRabbit's model are the latest example of how shifts in the sharing economy can leave the freelance workers who actually provide a service struggling. We can apply the same process of simplification to the Airbnb, the original doyen of the sharing economy. While its inventory may come from individuals, Airbnb isn't about sharing; it's a tech-mediated take on the short-term letting business. In August 2012, a group of companies including TaskRabbit and Airbnb launched a lobbying organisation for sharing economy companies called If a company is VC-backed, caring and sharing will be very low on its list of priorities. The post Stop being fooled by collaborative consumption: sharing isn't caring appeared first on Tech City News.

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