posted at 20:50
Author: Mark Sullivan
Wed, 30 Jul 2014 03:30:42 +0000
These ex-Googlers are helping hotels Facebook-stalk you, all the better to give you goodies
The hotel industry has a lot to gain by staying more informed about and better engaged with guests. New York City-based Voyat makes a customer relationship management platform that pulls in all sorts of information about hotel guests, both existing and potential, and forms promotional and rewards programs around the data. Voyat uses social media to capture hotel guests in its system. As guests sign onto the hotel's Wi-Fi network or website using a social network profile such as Facebook, LinkedIn, Twitter, Google+, or even email, the system automatically creates an interactive profile for them. The hotel can then offer custom services, discounts, or offers to the guest based on their loyalty level and individual preferences. "Voyat is completely reinventing the way hotels interact with their guests," says Voyat CEO Benjamin Habbel, the Voyat co-founder who previously served as Marissa Mayer's chief of staff while both worked at Google. "By giving every hotel easy access to contextual discovery and machine learning technology, we are streamlining and modernizing a vital component of the industry through the cloud." Voyat enters a hospitality tech space where numerous startups are focused on bookings and customer feedback, but few other companies that we've heard of are enabling CRM and loyalty engagement as Voyat is.

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