posted at 17:50
Author: Venky Ganesan
Mon, 01 Sep 2014 00:00:59 +0000
How mobile marketplaces are creating a million new U.S. jobs
An analysis by Menlo Ventures suggests that these emerging new businesses are already on track to create one million brand-new jobs in the U.S., many of them well paying and all of them filled in local markets by Americans. If dog owners have access to a more efficient marketplace of potential dog walkers and dog sitters, there could be a huge opportunity to create new jobs. To arrive at our job's estimate, Menlo Ventures looked at the job-creation activities of numerous fast-growing marketplaces, including many in our own portfolio. Uber pays more than traditional taxi jobs. There are 230,000 dog sitters in the U.S., and 430 dog-owning householders per dog sitter. By opening up the supply of dog sitters through a frictionless online marketplace, in markets where Rover operates, the ratio comes down to 261 households per dog sitter. Rover has already created 25,000 new dog sitting jobs. When you include their competitors and other categories such as food service, creative and technical services, and home improvement services, the estimate can reach of one million - or more - American jobs created by online marketplaces.

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