posted at 07:00
Author Name: Lisa Eadicicco
Is Uber Operation Slog Legal
On Tuesday, The Verge reported that Uber is sending "Hired brand ambassadors" undercover to recruit drivers from its biggest rivals in the ridesharing space, especially Lyft. A "Hired brand ambassador" seems to be a trumped up way of saying "Contracted employees." So, in other words, Uber is reportedly telling contracted employees to take rides with Lyft, and during those rides, the Uber employees are trying to poach Lyft drivers for Uber. Uber's practices could could hurt Lyft's "Business with their legitimate customers," according to Patterson. After CNNMoney published that report, Uber said these claims were "Baseless and simply untrue," adding that Lyft employees had carried out a similar strategy by calling and then canceling nearly 13,000 Uber rides. In a blog post explaining Operation Slog, Uber also writes: "We never use marketing tactics that prevent a driver from making their living - and that includes never intentionally canceling rides." At the same time another Uber competitor claims Uber employees have intentionally ordered and cancelled rides. Some of Uber's other alleged tactics, such as ordering and cancelling rides from a competitor, could raise antitrust concerns, Balto said. The question, according to Patterson, isn't whether or not Uber's tactics are hurting Lyft.

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