posted at 20:00
Author: Dylan Tweney
Tue, 21 Oct 2014 02:59:04 +0000
Adobe report finds massive 43% growth in online video watching
We're wasting more time than ever watching video, and we're increasingly doing it online, a new Adobe report has found. What's more, "Online" no longer means "On a computer" - it increasingly means viewing videos on a smartphone, a game console, or a set-top box like a Roku or Amazon Fire TV. People on the Internet watched 38.2 billion free videos online in the second quarter of 2014, a remarkable 43 percent jump over the same quarter a year ago. Above: People watched 38.2 billion online videos in Q2 2014, according to Adobe's research. Advertisers spent 25.8 percent more money in the same period, thanks in part to an average of two video ads per free video shown. It's not just free videos that are growing: Adobe found that TV show viewership online - via "Authenticated viewing," or views where someone has signed on via a username and password - has jumped an amazing 388 percent year-over-year, with an 85 percent increase in the number of people watching these shows. The study is based on data collected from sites using Adobe Analytics and Adobe Primetime, so these figures are only a small slice of the overall Internet video phenomenon. For more, see the Adobe Digital Index, or check out the full online video report. Whether it's a smartphone or tablet app, a game, a video, a digital magazine, a website, or an online experience, chances are that it was touched by Adobe technology.

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