posted at 19:50
Author Name: Robert Macpherson
At Halloween, pumpkin spice is everything nice
Supermarket shelves are bursting with pumpkin spice cookies, chocolates, marshmallows, waffles, bagels, pasta, potato chips, Greek yogurt, hummus, granola and pudding, to name but a few. Bartenders mix pumpkin spice cocktails that might go nicely with a pumpkin spice e-cigarette. "I've heard of realtors using pumpkin spice candles when they are staging homes as a way to make prospective buyers feel more at home," added Karen Mishra, a marketing professor at Meredith College in Raleigh, North Carolina. Mercifully, no one - at least, not yet - is marketing pumpkin spice tampons, after a convincing Photoshop image of a spoof pumpkin-scented Tampax box went viral online. For Americans, pumpkins are pregnant with symbolism, even if they've never been a dietary mainstay, said Cindy Ott, author of "Pumpkin: The Curious History of an American Icon.". "There's no practical reason to put pumpkin spice in a cup of coffee or to put a pumpkin on your front stoop." Starbucks is widely credited for launching the pumpkin spice craze with its Pumpkin Spice Latte, or PSL, concocted in 2003 in the "Liquid lab" at its Seattle, Washington headquarters. A blogger, web designer and self-described pumpkin obsessive in North Carolina, dismissed any suggestion that America might be approaching "Peak pumpkin."

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