posted at 03:00
Author Name: Lara O'Reilly
Lysol Ebola Google Ad
Earlier this week Vice's tech new channel Motherboard reported that detergent brand Lysol had bought up the top Google ad spot for when people search for the term "Ebola." Perhaps fearing a backlash from consumers accusing the brand of distastefully piggybacking on the public interest and concern around the deadly infectious disease, Lysol appears to have aborted the marketing campaign. Now, when searching for Ebola on Google.com in the US, the ad has disappeared. From the company's point of view, you can see why they might feel it would be useful to provide these readers with some information about Ebola and a link to the CDC. The link in the original ad to www. Visiting the main Lysol.com page still brings up a big image of the Ebola virus under the headline "Find information on the CDC on preventative measures for the Ebola virus," which links to a blogpost dated October 29. Motherboard had reported this headline previously read "Safeguarding against the spread of Ebola," so it looks as though the brand has changed tack to distance itself from people making a link between Lysol and Ebola prevention. Business Insider has contacted Lysol owner Reckitt Benckiser to ask why its marketing team appears to have performed a u-turn. Check out how Google searches for "Ebola" in the US skyrocketed last month.

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