posted at 02:50
Author Name: Lara O'Reilly
Ringo Starr Becomes Skechers Brand Ambassador
Skechers has a long history of signing up famous sports stars to become its brand ambassadors - retired 49ers and Chiefs star Joe Montana, NBA's Dallas Cowboys owner Mark Cuban and former New York Jets quarterback Joe Namath to name a few recent examples. The shoe brand has gone slightly left-field for the choice of its latest spokesman: Former Beatles drummer Ringo Starr. Ringo, 74, is set to feature in a huge global marketing campaign for Skechers' "Relaxed Fit" footwear range. In a press release, Skechers explains why is the perfect brand ambassador: His half century in the music industry; the release of a children's book earlier this year; and his philanthropy and involvement with the #peacerocks campaign through the David Lynch Foundation. "Renowned for wearing comfy sneakers" is not listed, but Skechers president Michael Greenberg says Ringo is a perfect fit as the brand looks to move from associating itself with the sports world to tying in with the music world in its upcoming campaign. He adds: "Ringo possesses the charm, cool, charisma and instant global recognition that will elevate awareness for our popular Relaxed Fit footwear collection." In the most recent quarter to June 30, Skechers USA Inc. Reported a record 37% increase year on year in net sales to $587.1 million and a slight lift in gross profit to 45.9% of net sales, up from 45.5% in the second quarter of last year.

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