posted at 18:51
Author: Kia Kokalitcheva
Wed, 22 Oct 2014 01:16:48 +0000
Rover wants to be the missing piece between iBeacons and retailers apps
As the startup describes its own place in the chain, it's the piece sitting right in between the iBeacons, an Apple-developed technology for indoor proximity sensing, and a brick-and-mortar retailer's app. While iBeacon is a fairly new technology that sounds really fancy and futuristic, it's quite dumb, actually. The devices alone won't make a store's app do very much. Its SDK, which co-founder and chief executive John Coombs told me takes only two lines of code to integrate into an app, is the layer that picks up the sensors' signals, recognizes that the retailer wants you to receive this ad or notification about the organic food brand when you're in that particular aisle, and gets the app to serve up that that ad or notification. iBeacon can become the key to not only personalizing in-person shopping, but also bridging the gap between digital and physical shopping. Location-sharing is opt-in, and users have the ability to control notifications from any and all apps on their phones, so Rover's technology and retailer ambitions can only invade so deep. Of course, Rover is not the only company out there to have figured out how great iBeacons can be for retailers. Swirl, which raised $8 million last year, is fairly similar to Rover, though it also provides its own iBeacon devices.

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