posted at 01:50
Author Name: Lara O'Reilly
The 10 Most Important Stories In Advertising, October 20
UniversalThe first ad on Snapchat is for upcoming horror flick "Ouija."1. The first ad was an exclusive trailer for upcoming Universal Pictures horror movie "Ouija." Whole Foods has launched its first ever national ad campaign in the US. The New York Times reports that the brand campaign is trying to push a "Value" message as it tries to shake off its "Whole Paycheck" reputation. Facebook has advertised in Japan for the first time. Mumbrella Asia hosts the Wieden + Kennedy Tokyo campaign, dubbed "You're someone's friend." It's a lot less weird than the Facebook "Chairs" TV ad it ran in the US in 2012. The trade title describes the annual rankings as "The 50 executives that make their bosses look good." Entrants include Facebook's VP of global marketing solutions Carolyn Everson, and Netflix chief content officer Ted Sarandos. Facebook has a new tool that lets brands host real-time chats with celebrities. Adweek points out that brands will likely have to layer paid ads on top due to the decline in Facebook's organic reach.

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