posted at 06:50
Author Name: Cooper Smith
The Biggest Trends In E-Commerce
The final holiday quarter of the year is retailers' do-or-die moment. That's much higher than the rhythm for overall retail sales: The National Retail Federation forecasts only a 4.1% growth in November and December this year. In a new report, BI Intelligence takes an exhaustive look at the e-commerce market, estimating holiday sales and shipments, tracking consumer behavior, and outlining the strategies that retailers are using to catch up in e-commerce. That's three times faster than desktop-based e-commerce, and the fastest increase in mobile commerce spending since the first quarter of 2012. Traditional retailers are finally succeeding in e-commerce. Growth in e-commerce sales finally stabilized in the second quarter of 2014 at an average of 22% at top retailers, including Nordstrom, Gap, Wal-Mart, Best Buy, and JC Penney. Mobile is allowing traditional retailers a new chance to play catch-up. Using smartphones and tablets as shopping devices is a relatively new trend, and legacy retailers are using it to catch up to the original e-commerce giants.

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