posted at 03:50
Author Name: Lara O'Reilly
The Most Important Advertising Stories Today October 27
Facebook is proposing digital publishers send their articles to the social network to publish direct to its mobile app. WPP media group GroupM and Unilever are pushing publishers for more proof that their video ads are being seen, according to the WSJ's CMO. Marketing Magazine UK has put together its top 15 most-shared scary ads just in time for Halloween. Adweek explores the massive marketing campaign behind Call of Duty: Advanced Warfare. Publishers are flocking to create explainer videos, Digiday writes. Publishers including Vox, Business Insider, BuzzFeed, and Mashable are all experimenting with the "Comparatively cheap" and high-performing format. Procter & Gamble says it is a quarter of the way through its cull of up to 100 brands, Marketing Week reports. The Drum has declared Coca-Cola's new marketing chief Marcos de Quinto the "Pirate king of Twitter." His Twitter feed - which is entirely in Spanish - varies in content from Coke's latest projects, the concerts he attends, and Spanish politics.

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