posted at 02:50
Author Name: Lara O'Reilly
The Most Important Stories In Advertising Today, October 31
YouTubeNike's latest commercial featuring LeBron James. Yahoo has hired Amazon's top ad sales executive Lisa Utzschneider. The latest announcement from the world's second biggest retailer is the latest sign of an escalating price war among big US retailers. FilmOn's chief executive Alki David told Business Insider he thinks DoubleVerify are "d*uchebags" that "Throw legitimate companies under the bus in order to generate a body count." Twitter has promoted its head of revenue products, Kevin Weil, to chief of consumer products. An Amazon executive has admitted the company "Didn't get the price right" on the Fire phone. Senator Rand Paul, a likely 2016 presidential contender, thinks the Republican brand "Sucks" when it comes to wooing African-American voters. Paul said: "Remember Domino's Pizza? They admitted, 'Hey, our pizza crust sucks.' The Republican Party brand sucks and so people don't want to be a Republican and for 80 years, African-Americans have had nothing to do with Republicans."

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