posted at 04:50
Author: Jenni Ryall
Apple lights up Sydney with red logo, world to follow suit
In a striking show of support for World AIDs Day, Apple in Australia has again changed the colour of its logo to red at the flagship Sydney store. Apple will then change the colour of its logo across key stores in Japan, Hong Kong, China, Europe and the United States as the various timezones tick into Monday. The 24-hour campaign, which raises awareness for the AIDs pandemic across the world, has been an initiative run by Apple in collaboration with since 2012. Apple announced on Nov. 26, the campaign also includes the ability to purchase 24 apps with exclusive content until Dec. 7, with all proceeds going directly to The Global Fund to fight AIDS. Apple has committed to donating a percentage of sales at Apple's retail and online stores around the world on one of its biggest shopping days of the year on Cyber Monday, Dec. 1, which coincides with World AIDs Day. Another portion of the Apple initiative was unveiled on the U.S. Apple Store on Black Friday. "Apple is a proud supporter of because we believe the gift of life is the most important gift anyone can give," Apple's CEO Tim Cook said in a statement. The campaign is trying to create an AIDs free future by getting businesses to join the fight, such as Apple, Nike, American Express, Coca Cola and Starbucks, to help fund access to life-saving medication.

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