posted at 17:50
Author: Kari Paul
Black Friday sees record-breaking online shopping
Black Friday online sales broke new records this year, according to new data from IBM, with mobile traffic outpacing PC traffic for the first time ever leading up to Black Friday. Analyzing customer transaction data, IBM found that on Thanksgiving day, browsing on smartphones and tablets accounted for 52.1% of all online traffic, and online sales that day were up 14.3% compared to 2013. "We saw retailers harness the power of data to engage shoppers, identifying the unique preferences of their customers while quickly capitalizing on online, mobile or in-store trends as they emerged." Thursday's mobile milestone fueled record online purchases on Black Friday, which saw a 9.5% year-over-year increase in overall online sales. Mobile sales accounted for 27.9% of these sales, up 28.2% over 2013. Data from PayPal similarly reflected mobile growth, with a 43% global increase in the number of customers shopping through PayPal mobile on Thanksgiving 2014 compared to Thanksgiving 2013. New York City remained the top location for online Black Friday shopping, with shoppers spending an average of $121.91 per order. "When consumers did choose to use their PC or desktop, they spent more with an average order value of $135.33 compared to $116.02 for mobile shoppers," a difference of 16.6%, according to the IBM report.

Posts Archive