posted at 07:50
Author: Barry Levine
Sat, 29 Nov 2014 15:15:43 +0000
Heres how marketing tech could get Americans off their butts to vote
The percentage of eligible voters actually voting was 36.4 percent. Considered as a journey from eligible citizen to voting citizen, there are three basic pain points: registering to vote, generating interest, and voting. Oregon's Secretary of State has proposed an automatic registration system that, by simply adding unregistered citizens in the driver's licenses database to the current registered voter list, could bring registration there to over 90 percent. "Five days before an election," he suggested, Google Now, Siri, Cortana, or another intelligent agent could show a reminder that "You are registered to vote, or it might ask you to please check your registration" by going to such-and-such link. All of these demand-drivers have to overcome the biggest damper on voting enthusiasm, which most often is expressed as, "My vote doesn't matter." "The better way to get some of those people to vote is not to convince them that it brings more benefits, but to reduce the perceived 'cost' of voting." Only 20 percent were in the category favored by most pundits as the reasons for low voting - didn't like candidates or issues, didn't care, or didn't know enough. In the 2012 presidential election, 83 percent of registered Oregonians voted by mail.

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