posted at 16:51
Author: Karissa Bell
iPad had first full year of decline in 2014, report says
The tablet market may be in even worse shape than we thought. The drop in sales is part of a larger trend that IDC describes as a "Massive deceleration" in the worldwide tablet market. It's worth pointing out that Apple still dominates the U.S. market share for tablets. IDC cites two possible reasons for the sharp decline: consumers tend to hang on to their tablets much longer than smartphones, and smartphones themselves are growing larger, increasingly cannibalizing tablet sales. "In the early stages of the tablet market, device lifecycles were expected to resemble those of smartphones, with replacement occurring every 2-3 years," Ryan Reith, a program director for IDC, said in a statement. "What has played out instead is that many tablet owners are holding onto their devices for more than 3 years and in some instances more than 4 years." "We believe the two major drivers for longer than expected tablet lifecycles are legacy software support for older products, especially within iOS, and the increased use of smartphones for a variety of computing tasks." Though Reith didn't elaborate on the last point, many have questioned how tablets fit into a world where phablets are increasingly dominant.

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