posted at 18:50
Author: Dean Takahashi
Wed, 26 Nov 2014 01:59:22 +0000
King celebrates official launch of Candy Crush Soda Saga with antics in New York and London
King Digital Entertainment celebrated the formal launch of its Candy Crush Soda Saga mobile game with some celebrity events in New York and London. The scene included candy-headed New Yorkers, a Soda covered New York taxi, a Candy hotdog cart, and candy-shaped 'dogs' being walked down the street. Purple-lit water burst from fire hydrants to cover the street in "Purple soda." King can afford to do this because its Candy Crush Saga game is the No. 2 mobile game on the app store, and it generated more than $260 million in revenues in the most recent quarter. Machine Zone, the maker of Game of War: Fire Age, recently started running television commercials advertising its game with swimsuit model Kate Upton. King's games are so big that they justify a lot of glitzy promotions, and King must also constantly get new users to replace those who are growing tired of the games after a couple of years of popularity. "It is a perfect backdrop to bring to life the key elements of the new game, Candy Crush Soda Saga - Soda, Candy Bears, color, magic, and lots of fun! We hope our players are as entertained by it as they are by our games." In London, King floated big candies and a giant illuminated candy bear up the Thames River under the Tower Bridge. Candy Crush Saga was released two years ago, and it has had enough game plays to be equivalent to 71 times the world population.

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