posted at 17:50
Author: Jenni Ryall
Pie Face crumbles, Australians dont know what to do at 4 a.m.
The Australian fast-food pie joint, Pie Face, which had the daunting task of trying to embed our weird pie habits into New York City has decided it is all too hard. Last week the company, which as founded in Sydney in 2003, announced it had gone into voluntary administration, according to Smart Company. That follows the closing of six of the seven New York stores this year, less than three years after the initial rapid expansion into the region. Pie Face in Australia is better known for an early morning drunken feed rather than something Australians would eat sober. Pie Face Group's founder, U.S.-born Wayne Homschek, hasn't given up all hope. He told Fairfax Media parts of the business were still profitable. Homschek is still pushing for an initial public offering next year, after big investors joined the company in recent years with the promise of an anticipated $150 million IPO and rapid expansion across the globe. Some think Pie Face never had a chance, believing the iconic Aussie pie is not something that should have ever been messed with and displayed in a glass cabinet with a creepy smiley face.

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