posted at 07:50
Author Name: Cooper Smith
Retailers Missing Huge Opportunity On Mobile Web
To keep up, retailers have spent lots of money investing in shopping apps to offer customers the best possible mobile shopping experience. In a new BI Intelligence report, we look at how people's mobile shopping and buying behavior is shaping up, what consumers expect from a retailer's site and app, and what causes someone to transition out of an app and onto a site. 58% of mobile retail dollars going to the top 500 mobile retailers will come from the mobile web this year, with in-app purchases accounting for the rest, according to Internet Retailer. The mobile web is also how many consumers prefer to shop on a mobile device. 51% of shoppers were more interested in shopping on the mobile web over apps on their smartphones in 2013, according to Adobe data. The mobile browser, which is often a gateway to retailer sites, is an important first stop for shoppers using their smartphones in a store. Another 62% say they go directly to a retailer's mobile website, while only 21% use a retailer's mobile app in a store. 32% are still showing mobile users a desktop-optimized version of their website on mobile devices.

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