posted at 22:50
Author Name: Jung Ha-Won
Samsung wobbles but stays its ground
"Suddenly, Samsung finds itself sandwiched between Apple and the Chinese makers," said Lee Min-Hee, an analyst at IM Investment and Securities. For the moment, Samsung is still the comfortable leader by sales volume, but its share of the global smartphone market has fallen from 35 percent a year ago to just under 25 percent, according to Strategy Analytics. Mainland China is the world's largest smartphone market, and Xiaomi's cheap, feature-packed handsets had already ousted Samsung as the top seller there in the second quarter. "There's really an urgent need for Samsung to beef up its mid- and low-end lineup for emerging markets - a job it hasn't done so well so far," Lee said. Lee Seung-Wo, an analyst at Seoul-based IBK Investment and Securities, said Samsung was more than capable of making the necessary adjustments - although it will not happen overnight. "Samsung is a giant that makes a million smartphones a day, so naturally it takes quite a bit of time to steer the ship in a different direction and make it sail smoothly again," Lee said. Peter Lee, analyst at Woori Investment and Securities, said the semiconductor market could do more than just tide Samsung over the smartphone hiccup. "I think, beginning 2015, Samsung will become more a memory chipmaking company than a smartphone company," Lee said.

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