posted at 20:50
Author: Jordan Novet
Wed, 26 Nov 2014 04:30:15 +0000
Serious question: Who will win the race to zero in the cloud?
On their path to dominance the likes of Amazon Web Services, Google Compute Engine, and Microsoft Azure gobble up nascent software-as-a-service startups and lesser infrastructure-as-a-service and platform-as-a-service providers as they aggressively drive down costs and make it seem unattractive for customers to not be in the cloud. Digging into the meat of the cloud price war quickly devolves into a string of one-ups and me toos. These annual price drops serve as PR distractions from what's actually happening in the cloud industry. Users are becoming more sophisticated and the global cloud market is developing around what cloud providers do well from a functional perspective, rather than how low the cost of storage and compute is. The cloud market is becoming a lot like buying a car. As the cloud matures, the real victors will be companies that can successfully identify and capture the right use cases for the most people. With functionality becoming the new cloud battleground, there is more than enough room for other providers to move in and attract customers with different features and new ways of addressing common business challenges. As more business critical services are virtualized, the notion of what cloud computing is is changing fast.

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