posted at 17:50
Author: Mark Sullivan
Thu, 27 Nov 2014 01:00:59 +0000
Startups: Does your marketing feel like a gift or a re-gift?
You came up with what you think is a really great idea. One of the biggest marketing mistakes I see startups make as they try to grow their customer base is talking about themselves too much. If you want truly great marketing, you need to stop thinking about you and start thinking about them. The difference between great marketing and bad marketing is the difference between a gift and a re-gift. Think about the last great gift you got from someone. These are all important concepts, but great marketing requires great content. Publishing your Twitter feed is not great marketing. David Hattenbach is a marketer turned tech entrepreneur.

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