posted at 20:50
Author: Brian Anthony Hernandez
Taylor Swifts YouTube activity doubled after Spotify controversy
In the aftermath of Taylor Swift removing her songs and albums from Spotify, some fans who still need Swift in their lives have moved over to YouTube. Swift's daily YouTube views doubled in the first week after Swift and Big Machine Records pulled her songs from Spotify on Nov. 3, Nielsen Music Connect told Mashable. For the week ending Nov. 9, Swift's YouTube and Vevo streams - for her official videos and user-generated content - skyrocketed from roughly 12.5 million daily views on Nov. 3 to almost 24 million daily views on Nov. 9, basically doubling week-over-week. So if all 20 million views that Swift accrued in that one week equated to 100% sell-through in terms of impressions at the $9 CPM rate, Swift's video could earn YouTube as much as $180,000. It's unclear what chunk of that amount actually goes to Swift's team because YouTube doesn't disclose royalty percentages; however, music insiders estimate it's between $0.50 and $2 for every 1,000 views. Swift wasn't a fan of Spotify allowing her music to stream to non-paying users. "The landscape of the music industry itself is changing so quickly, that everything new, like Spotify, all feels to me a bit like a grand experiment," Swift said in an exclusive interview with Yahoo. "Taylor Swift is absolutely right: Music is art, art has real value, and artists deserve to be paid for it," Ek wrote in a blog post.

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