posted at 20:50
Author: Dean Takahashi
Mon, 01 Dec 2014 04:01:32 +0000
Tech purchases on Black Friday were up despite weaker overall retail sales
About 51.2 million American adults, or 45 percent of all shoppers, bought or planned to buy consumer tech products during the Thanksgiving shopping weekend, said the CEA, the trade group for the consumer electronics industry. Altogether, 113.2 million U.S. adults shopped or plan to shop over the holiday weekend from Thanksgiving to Cyber Monday, down 18 million shoppers from 2013. While the overall number of shoppers declined in 2014, consumers who shopped spent more. "While televisions are always a popular item for shoppers during the Thanksgiving shopping weekend, consumers showed a remarkable appetite for them this year," said DuBravac. About 45 percent made their purchases online, and 77 percent shopped in stores. The CEA predicts that total tech spending will increase 2.5 percent during the entire holiday shopping season, up from 0.9 percent growth in 2013. Of the Americans who shopped online, 88 percent cited convenience as the top reason. The CEA predicts that 30.1 million U.S. adults plan to shop on Cyber Monday, up 2.4 million shoppers over last year.

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