posted at 01:50
Author Name: Lara O'Reilly
The Most Important Stories In Advertising November 26
Catch up on the latest advertising stories as you warm up. The offer is tied to a users' credit or debit card, which gives Twitter an easier way to measure the return on investment from their advertising. Coca-Cola's new US milk product Fairlife has previously put out some bizarre advertising. MailOnline grew its revenues by more than 40% to £62 million in 2014, almost completely offsetting the advertising and sales decline at its sister print newspapers The Daily Mail and Mail on Sunday, The Guardian reports. Mail Online's revenue growth of £19 million year-on-year outstripped the £10 million decline in print advertising revenues. AdExchanger has same sage words of advice for Apple's iAd, now it is taking its first steps into programmatic advertising. Oreo has had five videos created by YouTube stars banned by the UK advertising watchdog after a BBC journalist raised concerns that they were not clearly identifiable as ads. Tumblr Sponsored Apps are sold on a cost-per-install basis and advertisers on board so far include game developers Gree, Big Fish and TwoDots.

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