posted at 02:00
Author Name: Lara O'Reilly
The Most Important Stories In Advertising November 28
Catch up on the most important stories in advertising while you wait in the queue for your Black Friday bargains. The European Parliament has passed a historic vote to break up Google. The writers at CMO Today have compiled their advertising and marketing Christmas wishlist. Among the requests are an "Acronym dictionary" and a call for Google to fix TV. 8. AdNews explores whether Google's move to offer users the chance to pay up to $3 a month to remove ads from certain websites is "Cannibalizing" the ad industry. Ad execs are giving mixed reviews to Google's "Contributor" service, but all agree it's a "Move that the advertising industry will be watching". This is how gay hook-up app Grindr is selling itself to major brand advertisers. Business Insider spoke to Grindr's CEO Joel Simkhai and obtained the company's advertiser pitch document.

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