posted at 05:50
Author Name: Tony Danova
Wearables face unique obstacles that will lead them to have less of an immediate market impact compared with tablets and smartphones. Consumers still don't understand how a wearable might really benefit them. In a recent report on the wearable computing market from BI Intelligence, we also discuss other barriers to adoption, including price, lack of functionality, and style. We forecast out shipments numbers, explain why the smartwatch will be the leading wearable device category going forward, and analyze proprietary results from our BI Intelligence consumer survey on smartwatch purchase intent. The smartwatch will be the leading product category and take an increasingly large share of wearable shipments. Smartwatches will account for 59% of total wearable device shipments this year, and that share will expand to just over 70% of shipments by 2019. Because these platforms make up over 90% of the entire mobile platform market, many mobile users interested in wearable devices will gravitate toward Apple Watches and Android Wear-based devices. Barriers still persist, and these will inhibit consumer wearables adoption and usage.

Posts Archive