posted at 16:50
Author Name: Karyne Levy
Why Video Games Are Released On Tuesdays
YouTubeIt wasn't easy being Sega in the 1980s and '90s. It had to compete with one of the best-known companies on the planet, Nintendo, which was responsible for bringing back the video game market from the dead. But Sega had some tricks up its sleeve. The original "Sonic the Hedgehog" was released in 1991, and was an instant hit. In the book "Console Wars: Sega, Nintendo, and the Battle That Defined a Generation," which is based on more than 200 interviews with former Sega and Nintendo employees, Blake Harris describes how Sega's crack marketing team of Al Nilsen and Madeline Schroeder decided to celebrate the launch. "We're going to start in Japan, move to Europe, and then end in the US," said Sega marketing director Nilsen to Schroeder, who was the project manager of "Sonic the Hedgehog." Video game release dates were all over the place, and retailers just got them when they got them. Normally, with games released at different stores on different days, customers couldn't help but feel like these things sort of fell out of thin air. The art of the blockbuster is that it popularizes something before it even exists, and though Sonic 2 was still months away from completion, Sonic 2sday gave and company an opportunity to unleash the biggest blockbuster the videogame world had ever seen. Releasing games on Tuesday is now the industry standard in the US, all thanks to a little video game punnery.

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