posted at 03:50
Author Name: Joshua Barrie
Apple v Android Market Share Data
Apple is fighting back against Android in the smartphone market in a big way. Kantar Worldpanel released new sales data that shows the iPhone 6 launch has given Apple's iOS mobile platform a massive step up in market share. Across Europe, iOS is up by 5.7%. In the US, Apple gained 1.1 percentage points of share to claim 53.8% of the market. Although Apple is arguably the coolest tech company on the planet, it is far from the most dominant in the smartphone market. Business Insider reported in August that IDC statistics showed iPhone's global market share slipped year-on-year to just 11.7%; Android rose to 84%. Apple is often the biggest brand in the big Western markets like the UK and the US. But not elsewhere - Earth is largely an Android planet. Kantar Worldpanel explains that in the last three months up to October 31, Apple's market share increased nearly everywhere. "Apple has experienced a huge jump in sales share across almost all major markets thanks to the launch of the iPhone 6. In major European economies, the US and Australia, Apple's share of sales has risen. This success is particularly evident in Great Britain where Apple now has its highest ever share of sales with 39.5%. Most of these sales were driven by loyal Apple users. Some 86% of British buyers upgraded from an older iPhone model, only 5% switched across from Samsung." iPhone 6 appears to have turned the market on its head and Apple is now reversing years of declines in market share.

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