posted at 03:50
Author Name: James Cook
Apples $161 Million Theater In Spaceship Campus
City of CupertinoA rendering of Apple's new campusBuilding permits have shed new light on what's going to be inside Apple's giant new "Spaceship" campus in Cupertino. Re/code is reporting, citing documents published by BuildZoom, that Apple's new office will include a $161 million private auditorium. Apple has previously used public event spaces in the city of Cupertino for its big events. The company's most recent announcement, the Apple Watch and iPhone 6 unveiling, took place at the Flint Center for Performing Arts. A building permit for the new Apple Campus shows that the company is investing $161 million into building its very own event space. Building its own venue means that Apple will be able to keep more control over its events. Executives like Tim Cook and Eddy Cue will be able to rehearse their speeches without worrying about venturing outside and being spotted by the public. Apple can install a permanent livestream set-up in the theater, which should help prevent mishaps like the streaming troubles encountered during the iPhone 6 event.

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