posted at 20:50
Author: Jordan Novet
Wed, 03 Dec 2014 04:30:26 +0000
Are you afraid of the dark? Heres how to conquer your fears
The ability to house virtually all the data employees create has sparked a growing problem most frequently known as "Dark data." With massive data stores they can't effectively analyze, enterprises are opening themselves up to all kinds of risk, as well as losing out on opportunities to use that data to advance their businesses. Dark data refers mostly to unstructured information, which includes text documents, multimedia files, PowerPoint decks, spreadsheets, and more, and makes up about 80 percent of the data most companies create. When data is dark, neither IT teams nor business users can, for example, analyze myriad sales and customer call notes to assess customer responses to a marketing campaign. Dark data represents missed opportunities for companies to learn more about their employees, customers, and businesses to decrease costs and increase productivity and profits. More concerning might be the potential liabilities lurking in that dark data. Imagine what line-of-business users in human resources, finance, marketing, sales, and virtually every other department could achieve if they had the means to shed light on dark data. Alleviating the dark data challenge begins with ensuring that newly created data doesn't go dark in the first place. Bringing dark data into the light is a critical issue for businesses.

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