posted at 22:50
Author: Jordan Novet
Wed, 03 Dec 2014 06:30:31 +0000
Corralling Uber Digitals: How big data & people-based marketing can bring big retail results
The data collected from mobile sources can help us understand consumers better - who they are, what they want, when they want it. The platform by which these savvy shoppers gained an edge against retailers is now empowering retailers to respond. An analysis of the data collected every day from mobile users can lead to customized offers, delivered with precise timing, and packaged in the form of a more customer-friendly, welcomed experience. Let's review a valuable lesson about how data and people-based marketing can deliver big retail results. Extrapolating data to build unique customer profiles is one way marketers facilitate more welcoming, customized shopper experiences. Forget custom profiles, the data at retailers' fingertips allows them to drill down to the specific person. Whether it's hiring data scientists or finding third-party data gurus to team up with, retailers have barely scratched the surface on how they can fight back and transform the 21st century, digitally-driven shopping experience. The ones who crack the big data nut first will be the leading retailers of tomorrow.

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