posted at 02:00
Author Name: Lara O'Reilly
The Most Important Stories In Advertising December 1
Take our quiz and try to identify these 11 British brands by their trademarked colors alone. Up to 90% of snap judgements made on purchases are based on color alone, but not all brands' color palettes are as recognizable as others. Cristiano Ronaldo is football's top brand endorser on Facebook, Bloomberg reports. A post by the Real Madrid player is worth an average of $143,750 of advertising for the brand he's endorsing, twice that of Barcelona's Lionel Messi, according to sports consultancy Repucom. UK charity Cardiac Risk in the Young has created an ad designed to "Smack [the viewer] in the face," Marketing Magazine reports. Wine brand Jacob's Creek has signed up the world's number one tennis player, Novak Djokovic, as its brand ambassador, The Drum reports. The UK is predicted to become the first country in the world where more than half of all ad spend goes towards digital media, according to WPP's worldwide media buying arm Group M. The Guardian reports that £1 in every £2 of ad spend will go towards digital media in 2015. The pan-European data regulator group Article 29 says "Device fingerprinting" - a technique in which advertisers and web companies can track and build profiles of mobile users in order to serve them better targeted advertising - requires the same level of consent as cookies, which are used to track users across the desktop internet, the Guardian reports.

Posts Archive