posted at 02:50
Author Name: Lara O'Reilly
The Most Important Stories In Advertising December 2
Media agency GroupM predicts that the next countries to follow will be Sweden, Denmark, Australia and Norway. It means AOL now has an automated system that allows video owners to sell their content to websites that want video inventory, adding to its video advertising platforms like Adapt. Tumblr's agency development lead Ari Levine has joined digital agency VaynerMedia, AdAge reports. Some media buyers have been reporting that Google is trying to coerce them into using DoubleClick Bid Manager - the company's demand-side platform - and its DoubleClick Ad Exchange in conjunction, or else ad impressions won't count toward satisfying the agencies' upfront buying agreements with Google. Emirates' vice president Gary Chapman has revealed why the brand really pulled out of its FIFA World Cup sponsorship. Arabian Business reports that Chapman said sponsorship of World Cups of any sport do not create "Bang for your buck." Big car brands are backing out of the Super Bowl, Forbes reports. YouTube is the most popular site among tweens, according to research from KidSay, the WSJ's CMO Today reports.

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