posted at 02:50
Author Name: Lara O'Reilly
The Most Important Stories In Advertising, December 5
Grey LondonMcVitie's new ad campaign features an array of cute, fluffy animals. The retailer's new "Dress Normal" positioning and fall ad campaign appear to be failing to inspire consumers. Marissa Mayer's mobile strategy at Yahoo appears to be paying off. Yahoo is set to overtake Twitter in US mobile advertising market share next year. That is the opinion of Joe Apprendi, CEO of adtech startup Collective, who says the industry's switch from its current Wild West condition to full disclosure will have a knock-on effect in terms of the larger adtech companies considering going public. The Federal Trade Commission has told agencies that they can't ask their staffers to casually tweet nice things about their clients without making full disclosures, Adweek reports. Cadillac has dropped ad agency Lowe for Publicis Worldwide, Bloomberg reports. It is understood to be the Publicis Groupe-owned creative agency's biggest win for over a decade.

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