posted at 00:51
Author: Chris O'Brien
Tue, 02 Dec 2014 08:15:57 +0000
Was Cyber Monday spending a boom or bust? Depends which numbers you believe
Data released by IBM and Adobe provide wildly different takes on whether Cyber Monday in the U.S. was a big success for retailers or a big disappointment. According to IBM's Digital Analytics Benchmark, U.S. online sales grew a paltry 8 percent on Monday, versus expectations they would grow 13 percent to 15 percent. Riffing off these numbers, IBMers concluded that there's a big shift underway in terms of how people shop over the holiday weekend: Cyber Monday and Black Friday just don't matter as much. Ah, but wait! The good folks at Adobe beg to differ. According to Adobe's 2014 Digital Index Online Shopping data, online sales in the U.S. were $2.65 billion, an increase of 16 percent compared to 2013. "Cyber Monday sales were up 16 percent this year, with the biggest retailers seeing the biggest gains," Tamara Gaffney, principal analyst for the Adobe Digital Index, said in a press release. "The early birds caught the worms on Cyber Monday, with shoppers getting the steepest discounts in the early morning hours." This is an early read one of the biggest shopping days of the year.

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