posted at 06:50
Author: Yohana Desta
Why women believe in astrology more than men
For decades, women have been the strongest consumers of astrology. Flip open popular women's magazines like Elle, Cosmopolitan or Marie Claire and you'll find delicately detailed horoscope sections, guiding women on the best times to find love, save money and achieve career success. A gender divide exists - according to a 2005 Gallup poll, about 28% of women believe in astrology, compared to 23% of men. If astrology has a universal appeal toward all people, what's with the slant toward women? Well, according to polls and scientific research, women tend to believe more in the unproven and the supernatural than men. For a more scientific dive, Dr. Saad speculates that, like with religion, women subscribe to astrology more because of an external locus of control. "If women on average score higher than men on external locus of control, that is likely to be the mechanism that is driving why women believe in astrology more," Dr. Saad explains. Blogger Nicole A. Murray writes that scientific research like this and statistical polls have paved the way for astrology to be heavily marketed toward women. "By placing the horoscope section squarely in the Women's Voices section of their site, [HuffPo] is reinforcing stereotypes that women are interested in pseudoscience and woo, not hard science and experiment; candles and palm reading instead of data and hard decision making," she writes.

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