posted at 21:50
Author: Seth Fiegerman
Google Glass is Getting a Second Look from Businesses
A few months after Google publicly teased its plans to develop Google Glass, Ian Shakil convinced some friends who worked at the company to let him try on an early prototype of the smart glasses. The general public got its first glimpse of Google Glass on April 4, 2012, when Google posted a two-minute video showing a day in the life with the product. Multiple sources who have worked at Google and with Google on Glass say the company initially thought of the smart glasses as more of a consumer tool than a business tool, and marketed it accordingly. About a year after Glass was first unveiled, the Project Glass team asked Johnsen to come onboard to lead a new effort called Glass At Work with the mandate to help Glass break into the enterprise space. By the time the Glass At Work program was made public in June of this year, the perception of Google Glass as a consumer tool had soured. The problem, as McIntyre and other industry watchers pointed out, is that Google Glass doesn't make sense for the average consumer - at least not yet. "For people who already wear hardhats to work or safety goggles and utility belts, wearing Google Glass or some new smart type of display, that makes them a badass. That's a badge of honor," says Tom Rikert, a former Google employee and now a partner at Andreessen Horowitz, which invested in Wearable Intelligence and is part of the Glass Collective that offers seed funding to Glass-related startups. Just because Google Glass is gaining traction in the enterprise space now doesn't necessarily mean it won't also earn more widespread acceptance among consumers later.

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